Publications
Publications
- December 1986 (Revised February 1993)
- HBS Case Collection
Scandinavian Airlines System
Abstract
Discusses the fostering of entrepreneurship and innovation in the large corporation. It traces the development and history of Scandinavian Airlines System (SAS) from 1946 to the present with particular emphasis on the leadership of Jan Carlzon, CEO from 1981 to the present. He transformed the company's culture from a technical to a marketing force through personal leadership, internal corporate communications training, human resource policies and procedures, and other organizational tools.
Keywords
Organizational Change and Adaptation; Leading Change; Innovation and Management; Corporate Entrepreneurship; Organizational Culture; Air Transportation Industry; Scandinavia
Citation
Kao, John J. "Scandinavian Airlines System." Harvard Business School Case 487-041, December 1986. (Revised February 1993.)