Publications
Publications
- October 1989
- HBS Case Collection
Dennis Hightower and the Walt Disney Co. in Europe
Abstract
Describes the initial entry challenges faced by Dennis Hightower after being assigned the task to revitalize and reposition Walt Disney Co. of Europe in preparation for 1992. Allows students to consider the challenges of cultural heterogeneity, Disney traditions, and the culture of local autonomy in each of the European franchises. Students will be asked to develop an action plan for changing the direction and the working relationships in Europe.
Keywords
Organizational Change and Adaptation; Cross-Cultural and Cross-Border Issues; Entertainment and Recreation Industry; United States; Europe
Citation
Jick, Todd D. "Dennis Hightower and the Walt Disney Co. in Europe." Harvard Business School Case 490-010, October 1989.