Publications
Publications
- September 1989
- HBS Case Collection
Vision Thing
Abstract
Describes the challenge of creating, communicating, and committing to a "vision" for an organization. Visions are characterized as a critical building block for stimulating a successful major change in an organization. Considers characteristics of a good vision, an effective visionary, and a process for giving commitment to a vision.
Keywords
Citation
Jick, Todd D. "Vision Thing." Harvard Business School Background Note 490-019, September 1989.