Publications
Publications
- November 1990 (Revised September 1991)
- HBS Case Collection
First Chicago Corp.: Corporate Strategy
Abstract
Lays out the business challenges facing First Chicago Corp. in 1986: the banking industry has been deregulated, many corporations are bypassing banks in their search for capital, and foreign competition has increased. Their traditional market--corporate banking--has eroded. The strategy they choose is to strengthen their corporate banking business by adding investment banking to its portfolio of products, and distinguishing itself as a "relationship" bank. They also want to move into the middle and retail markets in order to build a "superregional" bank.
Keywords
Restructuring; Investment Banking; Corporate Strategy; Emerging Markets; Commercial Banking; Banking Industry; United States
Citation
Friedman, Raymond A. "First Chicago Corp.: Corporate Strategy." Harvard Business School Case 491-056, November 1990. (Revised September 1991.)