Publications
Publications
- November 1990 (Revised August 1992)
- HBS Case Collection
American Airlines (C): Committing to Leadership
Abstract
In an effort to grow and contain costs, the airline initiates a series of cultural change programs designed to increase employee participation and decision-making, and accordingly decrease the proportion of supervisors. CTL is the most recent, and by far the most expensive and pervasive of these programs. The case poses the questions of how to evaluate, or quantify the gains from CTL, and how to further the cultural change effort.
Keywords
Organizational Change and Adaptation; Leadership Development; Organizational Culture; Air Transportation Industry; United States
Citation
Loveman, Gary W. "American Airlines (C): Committing to Leadership." Harvard Business School Case 491-061, November 1990. (Revised August 1992.)