Publications
Publications
- 1978
- Marketing 1978
Attitudes Toward Nutrition Labeling and Consumer Brand Preferences: The Case of Ready-to-Eat Cereals in the United States
By: J. Quelch
Citation
Quelch, J. "Attitudes Toward Nutrition Labeling and Consumer Brand Preferences: The Case of Ready-to-Eat Cereals in the United States." In Marketing 1978, edited by J. M. Boisvert and R. Savitt, 241–249. London: Administrative Sciences Association of Canada, 1978.