Publications
Publications
- 2003
- International Business
Managing the Multinational Enterprise
By: L. T. Wells Jr. and John M. Stopford
Keywords
Citation
Wells, L. T., Jr., and John M. Stopford. "Managing the Multinational Enterprise." In International Business, edited by Peter Buckley.The History of Management Thought. Aldershot, U.K.: Ashgate Publishing, 2003. (Originally published as chapter 2 of John M. Stopford and L.T. Wells, Managing the Multinational Enterprise. New York: Basic Books, 1972.)