Publications
Publications
- 1979
- Developments in Canadian Marketing
Consumer Attitudes Towards Affirmative Disclosures of Nutrition Information in Breakfast Cereal Advertising
By: J. Quelch
Citation
Quelch, J. "Consumer Attitudes Towards Affirmative Disclosures of Nutrition Information in Breakfast Cereal Advertising." In Developments in Canadian Marketing. Vol. 1, edited by R. Tamilia, 93–103. Saskatoon, Saskatchewan: Administrative Sciences Association of Canada, 1979.