Publications
Publications
- 1979
- Developments in Marketing Science
The Impact of the Cable Converter on Television Viewing Patterns: A Pilot Study
By: K. Hardy, J. Quelch, I. Spencer and H. Munro
Citation
Hardy, K., J. Quelch, I. Spencer, and H. Munro. "The Impact of the Cable Converter on Television Viewing Patterns: A Pilot Study." In Developments in Marketing Science. Vol. 2, edited by H. Gitlow and E. Wheatley, 114–118. Miami, FL: Academy of Marketing Science, 1979.