Faculty & Research
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Publications
  • 1985
  • Chapter
  • Marketing in an Electronic Age

Achieving System Cooperation in Developing the Market for Consumer Videotex

By: John A. Quelch and George Yip
  • Format:Print
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Citation

Quelch, John A., and George Yip. "Achieving System Cooperation in Developing the Market for Consumer Videotex." In Marketing in an Electronic Age, edited by Robert D. Buzzell, 279–307. Boston, MA: Harvard Business School Press, 1985.

About The Author

John A. Quelch

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