Publications
Publications
- Design Management Journal
Responsibility and Responsiveness: Black & Decker Designs a Recall
By: Craig Smith, John A. Quelch and Gael Simonson
Citation
Smith, Craig, John A. Quelch, and Gael Simonson. "Responsibility and Responsiveness: Black & Decker Designs a Recall." Design Management Journal 2, no. 4 (Fall 1991): 16–21.