Publications
Publications
- June 1994
- HBS Case Collection
Nicolas G. Hayek
By: John J. Gabarro and Dominik E.D. Zehnder
Abstract
With very few exceptions, established premium producers eventually begin to lose market share and profitability to new, dynamic competitiors. These companies respond by focusing on their old success strategy without regard to changes in the marketplace. This is what happened to the Swiss watch industry, until Swatch CEO Nicolas G. Hayek turned it around. This case analyzes Hayek's commitment to change, his innovative vision, his charismatic leadership, his alignment strategies, and the actions he took to align the organization to the new vision.
Keywords
Change Management; Leadership Style; Leading Change; Alignment; Innovation Leadership; Management Teams; Apparel and Accessories Industry
Citation
Gabarro, John J., and Dominik E.D. Zehnder. "Nicolas G. Hayek." Harvard Business School Case 495-005, June 1994.
