Publications
Publications
- January 1995 (Revised September 2011)
- HBS Case Collection
Charlotte Beers at Ogilvy & Mather Worldwide (B)
Abstract
Updates CEO Beers' progress two years after her initiation of a massive organizational change effort. Designed as an in-class handout.
Keywords
Citation
Ibarra, Herminia M., and Nicole Sackley. "Charlotte Beers at Ogilvy & Mather Worldwide (B)." Harvard Business School Supplement 495-032, January 1995. (Revised September 2011.)