Publications
Publications
- October 1996 (Revised May 1998)
- HBS Case Collection
Presenting PenPoint (A)
Abstract
Containing excerpts from Jerry Kaplan's best-selling book, Startup: A Silicon Valley Adventure, this case begins with Kaplan's idea for developing a handheld, pen-operated computer. It follows Kaplan, who becomes the CEO of GO Corp., as he goes on the road to sell his idea to investors and customers. Closes as Kaplan prepares to pitch his idea to the data--processing administration of State Farm Mutual Life Insurance. With IBM and other established firms as competitors, Kaplan must plan his presentation carefully.
Keywords
Citation
Ibarra, Herminia M., and Jennifer Suesse. "Presenting PenPoint (A)." Harvard Business School Case 497-030, October 1996. (Revised May 1998.)