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  • October 1997 (Revised January 2008)
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Asda (A)

By: Michael Beer and James Weber
  • Format:Print
  • | Language:English
  • | Pages:16
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Abstract

In the mid-1980s, Asda was one of the most successful retail companies in the United Kingdom. By 1991, the chain of 200 grocery stores had a lack of direction, a demoralized workforce, declining profits, rising debt, collapsing stock price, and was facing bankruptcy. This case describes the company's downfall and introduces Archie Norman, a young, highly talented chief executive, hired to restore the company.

Keywords

Restructuring; Insolvency and Bankruptcy; Crisis Management; Management Teams; Business Strategy; Retail Industry; Food and Beverage Industry; United Kingdom

Citation

Beer, Michael, and James Weber. "Asda (A)." Harvard Business School Case 498-005, October 1997. (Revised January 2008.)
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About The Author

Michael Beer

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Related Work

    • October 1997 (Revised May 1998)
    • Faculty Research

    Asda (A1)

    By: Michael Beer and James Weber
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  • Asda (A1) By: Michael Beer and James Weber
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