Publications
Publications
- July 2004
- Journal of Marketing
Building and Sustaining Buyer-Seller Relationships in Mature Industrial Markets
By: Das Narayandas and V. Kasturi Rangan
Keywords
Citation
Narayandas, Das, and V. Kasturi Rangan. "Building and Sustaining Buyer-Seller Relationships in Mature Industrial Markets." Journal of Marketing 68, no. 3 (July 2004).