Publications
Publications
- December 1974
- HBS Case Collection
Southwest Airlines (B)
Abstract
Describes Southwest's response to a competitive fare cut and the results, bringing the action up to late March 1973, when management must make additional decisions on marketing strategy with both short- and long-range implications. Southwest Airlines (C) should not be used with this case.
Keywords
Citation
Lovelock, Christopher H. "Southwest Airlines (B)." Harvard Business School Case 575-061, December 1974.