Publications
Publications
- March 1975 (Revised April 1985)
- HBS Case Collection
L'eggs Products, Inc. (Condensed)
Abstract
Describes designing an advertising or promotion program to sustain the momentum on L'eggs successful market entry.
Keywords
Citation
Star, Steven H. "L'eggs Products, Inc. (Condensed)." Harvard Business School Case 575-090, March 1975. (Revised April 1985.)