Publications
Publications
- September 1976 (Revised March 1981)
- HBS Case Collection
Minolta Camera Co. Ltd.
Abstract
Management of one of the leading Japanese camera manufacturers is faced with the problem of unauthorized shipments from the low-price markets of Hong Kong and Japan to high-price markets of Europe and North America. Control of distribution, change of prices, model designations, and warranty policies are considered as solutions to the problem.
Keywords
Globalized Firms and Management; Distribution; Price; Manufacturing Industry; Consumer Products Industry; Japan
Citation
Wiechmann, Ulrich E. "Minolta Camera Co. Ltd." Harvard Business School Case 577-017, September 1976. (Revised March 1981.)