Publications
Publications
- November 1978 (Revised June 1982)
- HBS Case Collection
Federal Express (B)
Abstract
Federal Express is a small-package airline operating throughout the United States. After initial heavy losses, it is now profitable. Management is examining the services offered by the firm and believes that there is great potential for "Courier Pak," an overnight document delivery service with presently limited sales. Emphasizes product line policy and market analysis.
Keywords
Citation
Lovelock, Christopher H. "Federal Express (B)." Harvard Business School Case 579-040, November 1978. (Revised June 1982.)