Publications
Publications
- October 1978 (Revised December 1980)
- HBS Case Collection
Club Mediterranee
Abstract
Focuses on Club Med's strategy in the U.S. market. The experience of Club Med is largely among Europeans, but the Club has attracted young, single U.S. tourists to its Caribbean resorts. Should Club Med attempt to attract other market segments? What should its growth strategy be?
Keywords
Citation
Ward, L. Scott. "Club Mediterranee." Harvard Business School Case 579-061, October 1978. (Revised December 1980.)