Publications
Publications
- October 1978 (Revised March 1987)
- HBS Case Collection
Note on Market Definition and Segmentation
Abstract
Outlines the problems involved in defining "markets" for purposes of 1) developing competitive strategies, 2) measuring market share, and 3) evaluating the extent of competition. The primary focus is on strategic planning--specifically, the questions of delimiting the served market for a business unit and identifying potential segments within it.
Keywords
Citation
Buzzell, Robert D. "Note on Market Definition and Segmentation." Harvard Business School Background Note 579-083, October 1978. (Revised March 1987.)