Publications
Publications
  • December 1978 (Revised March 1992)
  • Case
  • HBS Case Collection

Archdiocese of New York

By: Stephen A. Greyser and John A. Quelch
  • Format:Print
  • | Pages:25
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Abstract

A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data.

Keywords

Advertising Campaigns; Measurement and Metrics; Media; Public Opinion; Valuation; Media and Broadcasting Industry; New York (state, US)

Citation

Greyser, Stephen A., and John A. Quelch. "Archdiocese of New York." Harvard Business School Case 579-123, December 1978. (Revised March 1992.)

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