Publications
Publications
- December 1978 (Revised March 1992)
- HBS Case Collection
Archdiocese of New York
By: Stephen A. Greyser and John A. Quelch
Abstract
A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data.
Keywords
Advertising Campaigns; Measurement and Metrics; Media; Public Opinion; Valuation; Media and Broadcasting Industry; New York (state, US)
Citation
Greyser, Stephen A., and John A. Quelch. "Archdiocese of New York." Harvard Business School Case 579-123, December 1978. (Revised March 1992.)