Publications
Publications
- January 1979 (Revised February 1987)
- HBS Case Collection
Note on Market and Consumer Research
Abstract
Discusses scope of market and consumer research, steps in the research process, and how managers use research in marketing and decision-making.
Keywords
Citation
Reibstein, David J., and L. Scott Ward. "Note on Market and Consumer Research." Harvard Business School Background Note 579-136, January 1979. (Revised February 1987.)