Publications
Publications
- March 1979 (Revised November 1980)
- HBS Case Collection
Beth Israel Hospital, Boston
Abstract
The hospital is reviewing its obstetrical services and trying to decide on future strategy relative to communications, pricing and service characteristics. Important environmental trends include increasing government health regulation, a declining birth rate, more intensive competition, and changing expectations of maternity care by women. Nine pages of exhibits include market trends, competitive profiles, and cost and occupancy data.
Keywords
Organizational Change and Adaptation; Marketing Strategy; Competitive Strategy; Medical Specialties; Health Industry; Boston
Citation
Lovelock, Christopher H. "Beth Israel Hospital, Boston." Harvard Business School Case 579-180, March 1979. (Revised November 1980.)