Publications
Publications
- March 1980 (Revised February 1984)
- HBS Case Collection
Kramer Pharmaceuticals, Inc.
Abstract
The 12-year career of Mr. Bob Marsh is traced, from recruitment to termination. Data on Kramer's sales management, performance evaluation, compensation, and sales training systems are given.
Keywords
Citation
Newton, Derek A. "Kramer Pharmaceuticals, Inc." Harvard Business School Case 580-125, March 1980. (Revised February 1984.)