Publications
Publications
- March 1981 (Revised November 1984)
- HBS Case Collection
Market Selection and Direction: Role of Product Portfolio Planning
Abstract
Discusses alternative approaches to product portfolio planning, including those of the Boston Consulting Group, General Electric/McKinsey, and the PIMS Program. Examines how portfolio planning can be used in the processes of market selection and setting of business direction within a market.
Keywords
Citation
Yip, George S. "Market Selection and Direction: Role of Product Portfolio Planning." Harvard Business School Background Note 581-107, March 1981. (Revised November 1984.)