Publications
Publications
- March 1981 (Revised July 1985)
- HBS Case Collection
Dunfey Hotels Corp.
Abstract
Describes the marketing planning process adopted by the corporate headquarters of a chain of 22 diverse hotels. Raises the question of whether it is possible to standardize the planning process so that individually tailored marketing strategies are developed for each hotel unit. This company's approach contrasts with the standardized product/market strategy found in some other hotel chains.
Keywords
Citation
Kopp, Robert J., and Christopher H. Lovelock. "Dunfey Hotels Corp." Harvard Business School Case 581-114, March 1981. (Revised July 1985.)