Publications
Publications
- April 1981 (Revised January 1987)
- HBS Case Collection
Atlantic Aviation Corp.: Westwind Division
Abstract
Raises issues on monitoring and controlling flight demonstration costs for the Westwind business jet. Atlantic's marketing vice president is concerned about rising demonstration costs, but doesn't wish to deny solid prospects an evaluation ride. He asks the general manager of the division to formulate a policy meeting both of these goals. Intended for use in the marketing policy section of the marketing implementation course.
Keywords
Citation
Bonoma, Thomas V. "Atlantic Aviation Corp.: Westwind Division." Harvard Business School Case 581-142, April 1981. (Revised January 1987.)