Publications
Publications
- May 1981 (Revised May 1985)
- HBS Case Collection
MEM Co., Inc.
By: John A. Quelch
Abstract
The President of MEM Co., Inc. is assessing the proposed introduction of a new line of men's toiletries. He also must determine the best distribution channels and the size of the product's advertising budget.
Keywords
Advertising; Distribution Channels; Budgets and Budgeting; Product Development; Beauty and Cosmetics Industry
Citation
Quelch, John A. "MEM Co., Inc." Harvard Business School Case 581-154, May 1981. (Revised May 1985.)