Publications
Publications
- June 1981 (Revised August 1985)
- HBS Case Collection
Shopfair Supermarkets (A)
By: John A. Quelch
Abstract
The marketing vice president of the leading supermarket chain in a major metropolitan area has to plan his 1981 strategy in light of increasing warehouse store competition. Considers relationships with major manufacturers who are supplying warehouse stores with deal merchandise.
Keywords
Citation
Quelch, John A. "Shopfair Supermarkets (A)." Harvard Business School Case 581-158, June 1981. (Revised August 1985.)