Publications
Publications
- October 1981 (Revised June 1985)
- HBS Case Collection
Vicks Health Care Division: Project Scorpio (B)
Abstract
Reveals that Vicks chose a multi-condition positioning for the product. Describes testing of name and concept, and extensively reports on a four-city test market. Students are expected to evaluate both the design and results of the test, and face options ranging from termination to going national.
Keywords
Citation
Yip, George S., and Jeffrey R Williams. "Vicks Health Care Division: Project Scorpio (B)." Harvard Business School Case 582-040, October 1981. (Revised June 1985.)