Publications
Publications
- October 1981 (Revised August 1985)
- HBS Case Collection
Vicks Health Care Division: Project Scorpio (C)
Abstract
Reveals that the new products executives have decided to recommend national expansion. They have to develop a justification and preliminary marketing plan. Emphasizes consumer and trade promotion options. Students have to complete a five-year projected P&L statement.
Keywords
Citation
Yip, George S., and Jeffrey R Williams. "Vicks Health Care Division: Project Scorpio (C)." Harvard Business School Case 582-042, October 1981. (Revised August 1985.)