Publications
Publications
- February 1982 (Revised June 1985)
- HBS Case Collection
U.S. Retail Coffee Market (B)
Abstract
Describes the corporate portfolio of General Foods, Procter & Gamble, and Nestle, thereby placing in context their coffee activities in the United States. The objective of this case is to allow students to evaluate each competitor's commitment to the U.S. retail coffee market and the strategic implications of those commitments.
Keywords
Citation
Yip, George S., and Jeffrey R Williams. "U.S. Retail Coffee Market (B)." Harvard Business School Case 582-088, February 1982. (Revised June 1985.)