Publications
Publications
- January 1983 (Revised June 1985)
- HBS Case Collection
Mary Kay Cosmetics, Inc.: Marketing Communications
By: John A. Quelch
Abstract
Marketing executives at the company are considering the merits of a variety of communications programs designed to increase the effectiveness of the company's sales force of beauty consultants.
Keywords
Marketing Communications; Salesforce Management; Decision Making; Performance Effectiveness; Management Teams; Beauty and Cosmetics Industry; United States
Citation
Quelch, John A. "Mary Kay Cosmetics, Inc.: Marketing Communications." Harvard Business School Case 583-068, January 1983. (Revised June 1985.)