Publications
Publications
- April 1983
- HBS Case Collection
National Chemical Corp.: Tiger-Tread
Abstract
A large chemical company has developed a novel industrial maintenance item, for which a marketing program and budget must be prepared. Case requires students to forecast demand at end-user and industrial customer levels to identify elements of the marketing mix, and to prepare a plan and budget.
Keywords
Citation
Cardozo, Richard N. "National Chemical Corp.: Tiger-Tread." Harvard Business School Case 583-151, April 1983.