Publications
Publications
- September 1983
- HBS Case Collection
Harley-Davidson: Marketing Strategy for Motorcycles--1977
Abstract
Incorporates material on AMF, Harley-Davidson's parent company. This information is designed to permit analysis of Harley-Davidson in the context of AMF's corporate strategy and overall business portfolio. A rewritten version of two earlier cases.
Keywords
Citation
Buzzell, Robert D. "Harley-Davidson: Marketing Strategy for Motorcycles--1977." Harvard Business School Case 584-032, September 1983.