Publications
Publications
- August 1984 (Revised October 1992)
- HBS Case Collection
Marketing Implementation
By: John A. Quelch
Abstract
Describes a framework for evaluating marketing implementation problems and assesses the interfaces between marketing strategy and implementation.
Keywords
Citation
Quelch, John A. "Marketing Implementation." Harvard Business School Background Note 585-024, August 1984. (Revised October 1992.)