Publications
Publications
- November 1983 (Revised January 1988)
- HBS Case Collection
Frontier Airlines, Inc. (A)
Abstract
Frontier, once a relatively small regional carrier, expanded rapidly after deregulation of the airline industry. By 1982 it found further growth difficult, due in part to its rivals' aggressive--and, according to Frontier, unfair--use of their computer reservations systems. Describes Frontier's current systems and its strategy for future systems. Frontier Airlines, Inc. (B) provides a follow-up.
Keywords
Competition; Information Technology; Growth and Development Strategy; Air Transportation Industry; United States
Citation
Vitale, Michael R. "Frontier Airlines, Inc. (A)." Harvard Business School Case 184-041, November 1983. (Revised January 1988.)