Publications
Publications
- May 1986
- HBS Case Collection
General Mills, Inc.: Yoplait Custard-Style Yogurt (B)
By: John A. Quelch
Abstract
Yoplait's director of new product development is finalizing plans for the national introduction of custard-style Yoplait. Based on the results of a mini-market test and a BASES laboratory test market.
Keywords
Food; Product Launch; Product Development; Product Marketing; Food and Beverage Industry; United States
Citation
Quelch, John A. "General Mills, Inc.: Yoplait Custard-Style Yogurt (B)." Harvard Business School Supplement 586-088, May 1986.