Publications
Publications
- May 1986 (Revised August 1987)
- HBS Case Collection
Gillette Co.: Dry Idea Advertising (A), Video Introduction
Abstract
Provides an overview of video contents and three attachments: 1) chart discussed at meeting shown in video, 2) historical Dry Idea copy strategies, and 3) graphic comparison of Dry Idea share trends and airing history.
Keywords
Citation
Bonoma, Thomas V. "Gillette Co.: Dry Idea Advertising (A), Video Introduction." Harvard Business School Supplement 586-145, May 1986. (Revised August 1987.)