Publications
Publications
- May 1986
- HBS Case Collection
Gillette Co.: Dry Idea Advertising (B), Video Introduction
Abstract
Provides an overview of the two-part video: 1) bake-off participant interviews with managers from Gillette and its advertising agency for Dry Idea, and 2) creative presentations by the two bake-off competitors.
Keywords
Citation
Bonoma, Thomas V. "Gillette Co.: Dry Idea Advertising (B), Video Introduction." Harvard Business School Supplement 586-146, May 1986.