Publications
Publications
- 2005
- HBS Working Paper Series
The Effectiveness of Pre-Release Advertising for Motion Pictures: An Empirical Investigation Using a Simulated Market
By: Anita Elberse and Bharat N. Anand
Citation
Elberse, Anita, and Bharat N. Anand. "The Effectiveness of Pre-Release Advertising for Motion Pictures: An Empirical Investigation Using a Simulated Market." Harvard Business School Working Paper, No. 05-060, March 2005. (Revised July 2006, 2nd revision January 2007.)