Publications
Publications
- September 1987 (Revised May 1993)
- HBS Case Collection
Pizza Hut, Inc.
Abstract
Pizza Hut, Inc. is a franchisor of eat-in pizza restaurants. It has decided to enter the home delivery market and is in the process of implementing that strategy. The case traces the development of the home delivery concept at Pizza Hut and the interaction between the franchisor and its powerful franchisees as it attempts to achieve system-wide rollout. Focuses on the management of significant change in a franchise system and on the strategy decision regarding home delivery.
Keywords
Organizational Change and Adaptation; Expansion; Franchise Ownership; Product Launch; Food and Beverage Industry; United States
Citation
Kaufmann, Patrick J. "Pizza Hut, Inc." Harvard Business School Case 588-011, September 1987. (Revised May 1993.)