Publications
Publications
- October 1987 (Revised January 1999)
- HBS Case Collection
Microsoft Corporation: The Introduction of Microsoft Works
Abstract
Microsoft must decide how to design a new software product for global markets, identify the timing for entry into different countries, and position the product around the world.
Keywords
Product Positioning; Applications and Software; Product Design; Product Launch; Globalized Markets and Industries; Information Technology Industry; United States
Citation
Kosnik, Thomas J. "Microsoft Corporation: The Introduction of Microsoft Works." Harvard Business School Case 588-028, October 1987. (Revised January 1999.)