Publications
Publications
- September 1988
- HBS Case Collection
Vicks Health Care Division: Project Scorpio (D)
Abstract
Reveals that Vicks chose a multi-condition positioning for the product. Describes testing of name and concept, and extensively reports on a four-city test market. Students are expected to evaluate both the design and results of the test, and face options ranging from termination to going national. A rewritten version of two earlier cases by J.R. Williams under the supervision of G.S. Yip.
Keywords
Citation
Kosnik, Thomas J. "Vicks Health Care Division: Project Scorpio (D)." Harvard Business School Case 589-008, September 1988.