Publications
Publications
  • May 1990 (Revised October 1991)
  • Case
  • HBS Case Collection

Black & Decker Corp.: Spacemaker Plus Coffeemaker (B)

  • Format:Print
  • | Pages:18
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Abstract

Describes the highly successful recall of the Black & Decker Spacemaker Plus Coffeemaker. Objectives include: 1) factors in product recall effectiveness and success, 2) the use of direct marketing in product recall, 3) the role of public relations in product recall, and 4) impact of product recalls on product brands.

Keywords

Safety; Brands and Branding; Product Marketing; Consumer Products Industry

Citation

Smith, N. Craig. "Black & Decker Corp.: Spacemaker Plus Coffeemaker (B)." Harvard Business School Case 590-100, May 1990. (Revised October 1991.)

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