Publications
Publications
- June 1990 (Revised August 1994)
- HBS Case Collection
Sorrell Ridge: Slotting Allowances
By: John A. Quelch
Abstract
Management is attempting to penetrate the California retail grocery market with the company's line of all-fruit preserves. Substantial up-front fees (slotting allowances) have been requested by the chains. Management must decide how to respond.
Keywords
Food; Distribution; Marketing Strategy; Market Entry and Exit; Retail Industry; Food and Beverage Industry; California
Citation
Quelch, John A. "Sorrell Ridge: Slotting Allowances." Harvard Business School Case 591-011, June 1990. (Revised August 1994.)