Publications
Publications
- January 1991
- HBS Case Collection
Suzuki Samurai, Supplement
By: John A. Quelch
Abstract
A condensed version of Suzuki Samurai: The Rollover Crisis. Suzuki management must plan a response to a Consumers Union demand for a recall of the Samurai on grounds of its unacceptable propensity to roll over.
Keywords
Citation
Quelch, John A. "Suzuki Samurai, Supplement." Harvard Business School Supplement 591-040, January 1991.