Publications
Publications
  • January 1995
  • Article
  • Journal of Marketing

Long-Term Manufacturer-Supplier Relationships: Do They Pay Off for Supplier Firms?

By: N. Narayandas and Manohar U. Kalwani
  • Format:Print
  • | Pages:16
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Keywords

Relationships; Business Ventures

Citation

Narayandas, N., and Manohar U. Kalwani. "Long-Term Manufacturer-Supplier Relationships: Do They Pay Off for Supplier Firms?" Journal of Marketing 59, no. 1 (January 1995): 1–16.

About The Author

Das Narayandas

Marketing
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